What I do

Business Development & Sales Strategy

With a proven history of launching new ventures and leading market expansion, Coro provides expert guidance to boost your bottom line. Her approach is hands-on, strategic, and always focused on delivering tangible results.

• Go-to-Market Strategy & Launch: Expertise in directing the successful launch of new business ventures, from initial concept and market research to full, profitable operation—including scaling a new retail location to $250,000 in monthly sales.
• Sales Growth & Territory Expansion: A track record of leading strategic sales territory expansion into new counties, resulting in doubling the active client base and driving substantial revenue growth for the assigned area.
• Key Account & Portfolio Management: Skill in developing and managing robust portfolios of up to 400 commercial clients, consistently maintaining high profit margins and fostering long-term client loyalty through exceptional service.
• Entrepreneurial Leadership: As a former business owner, Coro possesses a deep, firsthand understanding of the entire business lifecycle, from negotiating with suppliers to ensuring sustained organic growth and profitability.

Public Relations & Strategic Alliances

A brand's reputation is its most valuable asset. Coro helps you build and protect it through meaningful connections, high-impact events, and partnerships that resonate with your community and key stakeholders.

• High-Impact Event Conceptualization: Proven ability to conceptualize, plan, and execute a diverse range of strategic events—from public fairs to technical certification classes and VIP client gatherings—designed to achieve specific business goals.
• Strategic Partnership & Alliance Development: A natural talent for forging and consolidating strategic alliances with local businesses, key suppliers, and community organizations to create mutual value, secure funding, and negotiate advantageous agreements.
• Brand & Reputation Management: Implementation of proactive Public Relations (PR) strategies aimed at enhancing brand image, fostering product education, and building strong, authentic tieswith both clientele and the local community.
• Community & Corporate Relations: A unique ability to bridge the gap between corporate objectives and community needs, creating initiatives that significantly strengthen brand visibility and positive public perception.
  

Strategic Engagement with Hispanic Audiences

Successfully engaging the dynamic U.S. Hispanic market requires more than translation—it demands cultural intelligence, authentic connections, and a strategy that builds genuine trust. Coro offers a unique advantage for companies seeking to thrive in this vital market.

• Go-to-Market & Cultural Strategy: Developing authentic strategies to ensure a brand's message, products, and services resonate culturally and effectively with the nuances of diverse Latino communities, moving beyond simple market entry to true market leadership.
• Community Engagement & Trust Building: Leveraging deep, established community ties and relationships to build brand credibility, forge meaningful partnerships with local leaders, and establish a trusted, respected presence from the ground up.
• Targeted Public Relations & Communications: Crafting and delivering PR campaigns and messaging that speak directly and respectfully to Hispanic audiences through the right channels, events, and influential voices.
• Customer Experience & Operational Design: Adapting internal processes and customer service workflows to meet the specific needs and expectations of Spanish-speaking clients, dramatically improving both brand loyalty and operational efficiency.
  

An Authentic Voice for Your Next Event

Coro Borjas is more than a speaker; she is a storyteller who bridges the worlds of corporate strategy and community action. Her keynotes are not academic theories—they are powerful lessons drawn from over 20 years of real-world experience in leadership, entrepreneurship, and building movements from the ground up. She leaves audiences energized, inspired, and equipped with practical tools to lead with purpose.

Signature Speaking Topics

1. The Bridge to Growth: Where Community and Commerce Meet

• Discover why authentic community engagement is the smartest business strategy for the 21st century. This talk explores how to build partnerships that drive both profit and social impact.
• Key Takeaways: Building authentic alliances, measuring social ROI, creating brand loyalty.

2. From 10 to 90: The Art of Building a Movement

• Using the real-life case study of growing the Latina Women's League, Coro breaks down the essential steps of creating and scaling a passionate community, applicable to both non-profits and corporate teams.
• Key Takeaways: Volunteer mobilization, creating a shared mission, leadership in non-profits.

3. The Resilient Entrepreneur: Lessons from Launching and Leading

• From founding a specialized hydraulics business to managing large-scale retail operations, Coro shares unfiltered lessons on resilience, problem-solving, and the leadership mindset required to thrive through economic shifts.
• Key Takeaways: Practical sales strategy, navigating uncertainty, customer-centric leadership.